FAQS

Which is the best influencer marketing agency in UAE?

One Hub is the top influencer agency in Dubai. We have a proven track record of helping brands turn heads, grab attention, and strengthen their relationship with wide audiences. We work with a vast network of influencers – from micro to macro and mega influencers who create engaging and original content from various niches. We tend to bring the brand and the influencers closer to collaborate and increase the brand visibility and revenue while offering influencers a chance to work with high-end brands.

Being the top influencer agency in Dubai, here’s how we work –

We first understand your requirements and expectations for the campaign.
We dig deep into understanding your target audience.
Then, after understanding your goals and target audience, we find the influencer whose expertise aligns with your needs.
Once we have all the factors, we create a content strategy and set up the campaign depending on the region.

We do not just set the campaign and forget. We track the performance and make changes accordingly to boost its efficacy – and that’s what makes us the best influencer marketing agency Dubai.

Can you be an influencer in Dubai?

Dubai presents ample opportunities for content creation across various niches. Influencers can use several options to reach audiences globally and promote local businesses, whether it is luxury lifestyles, fashion, travel, or business. Instagram influencers Dubai have several advantages. Some of them are as follows –

Boost your existing business
A chance to promote your favourite brand.
Share your passion for the selected niche (such as travel, food, beauty, fashion, etc.)
To contract with brands, represent them, and get paid – which can be a good passive income for some.

Another important thing to remember is that you need an influencer licence in Dubai to work with brands individually. However, if you want to work with a top influencer agency in Dubai, you might not need any license. Their agency licence will get you covered.

How to become Instagram influencer in Dubai?

Instagram influencers Dubai are at their peak because of the brand reach they can offer and the visibility and increase in revenue through their influence on social media. If you want to be an Instagram influencer in Dubai, here are a few tips for you –

Choose a niche
Decide the Social Media Platform
Create a Content Strategy
Launch Your Website
Engage With Your Followers
Invest in Good Video Editing Tools
Use Hashtags

Lastly, don’t pretend to be someone else. Be transparent with your community and be honest about your life. Also, it is important to remember never to buy fake followers, as that might tarnish your reputation. Also, fake followers can be detected easily by analysing the engagements.

How can I get an influencer license in the UAE?

Obtaining an influencer license in Dubai, UAE, is pretty valuable in terms of business and financial rewards. Instagram influencers Dubai must have an NMC (National Media Council) license, which plays a significant role in the social media industry. The Dubai law has mandated that anyone receiving their income from advertising, media, reviews, or product placement must have an NMC licence – which requires annual renewal. In UAE, there are three licencing available –

Individual (Category 1) – This is for the influencers who are working independently.
Partnership (Category 2) – This is for influencers planning to establish a company requiring a trade licence and company registration.
Agency (Category 3) – This option includes affiliation with a certified Dubai social media influencer marketing agency Dubai endorsed by the National Media Council. This way, the influencer is covered under the agency’s licence and does not have to obtain one.

Let’s discuss the requirement of applying for influencer licnec in Dubai –

The person must be above the age of 25
They must be a GCC and UAE resident
Must not be a member of NMC

If you fulfil all the criteria given above, you can apply for the licence. Obtaining an influencer licence in Dubai is much easier than any other licence. All you need to do is follow the steps below –

Choose the jurisdiction
Apply for the influencer licence
Submit the required documents to the Freezone
Complete the payment process for the licence and relax.

If you are new to the entire influencer field, you must seek professional assistance to help you with the process.

In general, it will cost you approximately AED 8,050 and AED 15,000, but it depends on several factors such –

Place of application
Jurisdiction where you will be applying for the licence

Here are the documents required for applying for licence for Instagram influencers Dubai –

Duly filled application form
Deed or tenancy contract
Copy of the applicant’s passport
Copy of the applicant’s visa page
Copy of Emirati ID
Copy of trade license
Two coloured passport size photographs with white background.

What brands use influencer marketing in Dubai, UAE?

Here are some of the brands that use influencer marketing in Dubai, UAE –

Emirate Airlines – Emirate Airlines uses influencer marketing to showcase its luxurious travel experience, offering access to premium cabins, in-flight services, and many more.
Namshi – Namshi collaborates with fashion influencers to showcase the latest trends and exclusive collections available on their platform, in addition to styling tips.
Dubai Tourism – Dubai Tourism showcases the city’s amazing culture and diverse experiences, such as the Dubai Safari, Burj Khalifa, Desert Safari, etc.
Atlantis, The Palm – Atlantis, The Palm partners with influencer marketing agency Dubai to find the best influencer who can highlight its luxurious accommodation, world-class dining options, and thrilling waterpark, enticing and encouraging the audience to visit.
Sephora Middle East – Sephora Middle East collaborates with beauty influencers to showcase their newest makeup and skincare product launches and must-haves at their UAE store.
Careem – Careem promotes its ride-hailing services, special promotions, and initiatives in Dubai using influencer marketing.
VOX Cinemas – VOX Cinemas in Dubai collaborates with influencers to promote blockbuster movie releases, special screenings, and luxurious cinema experiences in Dubai. Influencers promote cinemas by offering ticket giveaways.
The Dubai Mall – The Dubai Mall collaborates with influencers to showcase its exclusive and extensive entertainment options, retail offerings, dining areas, exclusive events, infrastructure, and attractions that drive traffic.
Chanel Middle East – Chanel partners with influencers who create content regarding high-end and exclusive fashion beauty products and engage in luxurious fashion events in Dubai.
H&M Middle East – H&M in the Middle East use influencer marketing campaigns to show their latest collections of outfits, accessories, and seasonal trends. Recently, it advertised the sustainable fashion initiative in Dubai using influencer marketing strategies.
Coca-Cola Middle East – Coca-Cola partners with influencers for marketing campaigns, product promotions, and brand activations in Dubai. Instagram influencers Dubai create engaging content featuring Coca-Cola products, share brand messages, and participate in experiential marketing events to connect with consumers.

How do you build a successful influencer campaign in Dubai?

The first thing you need to do before creating an influencer campaign in Dubai is to identify the right influencer. Once you have identified the type of influencer you need, here’s a step-by-step guide to setting up a successful influencer campaign –

Create a SMART Goal – While setting your SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goal, here are the few things you must keep in mind –

Relevance – Relevance is the connection your audience might feel to your brand through an influencer’s work, enhancing brand loyalty.
Reach is the ability to deliver your content to the target audience through an influencer. Thus improving brand awareness and visibility.
Resonance – Resonance refers to the ability to drive audience members to take action due to an influencer’s content, increasing follower count, site traffic, and conversions.

Define Your Target Audience – To ensure the success of your influencer marketing in Dubai, it is important to understand your target audience and the market. This helps you find the right influencer marketing strategies that suit your goals.

When conducting a marketing research, you can ask the following questions to yourself –

What are the current digital marketing trends in Dubai?
Who are your target audience, and what are their interests and priorities?
How do they usually use the products or services that you sell or offer?

The best way to conduct market research is to analyse user statistics on several social media platforms within your target demographic. To get better insights, you can consider analysing global revenue statistics.

Make a Plan – It is important to create a plan and outline for an influencer marketing campaign to be successful. The plan must outline your goals, target audience, content strategy, and metrics for success. This will help you prepare for unforeseen circumstances and ensure the success of your campaign. Now, depending on the plan, determine the content that will appeal to your audience and align with your brand. Also, consider the type of channel you will use to run the campaign.

Choose Your Influencer – Now, choose an influencer for your campaign. You can choose any influencer, from nano to mega influencers, depending on the scale of your business and the budget. If you have a low budget, nano and micro-influencers would be a great option. On the other hand, if you have a good amount to spend, you can opt for macro and mega influencers. Do not forget to check for the type of content they create. Once you have decided on the influencer, contact them and provide a clear brand guideline, voice, and language. Also, you can determine if you will provide the content.

Manage the Influencer Campaign – It is important to keep track of all the metrics to ensure they deliver the expected results. Monitor metrics like audience engagement, reach, leads, and sales to gauge the efficacy of the campaigns. This helps to improve or pivot your strategy if the results are not desired.

How much do brands pay for influencers in Dubai?

The pay of Instagram influencers Dubai depends on several factors – the number of followers, the engagement rate, the expertise of the influencer, and the type of content they produce. The pay also depends on the type of influencer in Dubai –

Nano influencer – 1000 – 2000 followers (AED 150 – AED 1000)
Micro Influencer -10,000 – 50,000 followers (AED 1000 – AED 5,000)
Mid-Tier Influencer – 50,000 – 500,000 followers (AED 5,000 – AED 20,000)
Macro Influencer – 500,000 – 1,000,000 followers (AED 20,000 – AED 50,000)
Mega Influencer – 1,000,000+ followers (AED 50,000+)

Hence, the influencer in Dubai can charge anywhere from AED 1,000 to AD 50,000 (in the case of small and mid-tier influencers), whereas the pay of a mega influencer can go up to AED 70,000 – to AED 90,000.

Why hire an influencer marketing agency?

A top influencer agency in Dubai help you get better reach and visibility per the change in new marketing tactics. Though influencer marketing has been a thing in the digital era for ages, it has gained popularity. Here are some reasons why you must hire an influencer marketing agency –

Influencer marketing agencies offer you better insights and advice about the modern market. Influencer marketing agency Dubai has up-to-date knowledge of the latest trends, emerging platforms, and best practices – ensuring your brand stays ahead of the market curve.
Influencer marketing agencies in Dubai have strong relationships with vast networks of people across niches and platforms. Hence, they can easily help brands connect with the right influencer, ensuring a smooth collaboration.
Planning and executing successful influencer marketing campaigns require several stages, including influencer selection, content creation, campaign monitoring, ad performance analysis, and several other micro and macro factors that affect influencer marketing. A top influencer agency in Dubai takes care of all the elements – from start to finish. They ensure the influencer aligns with your brand, the content is high quality, and the campaigns optimised correctly.

Influencer marketing agencies help you save time and money. An experienced influencer marketing agency Dubai will help you set up a strategy and align on campaign goals, find and vet influencers for you and do all the hands-on work for your campaign.