Online influencers in Dubai have gained quite a popularity these days and are transforming marketing strategies, especially with word-of-mouth and personal endorsement. The emergence of social media influencers has given the dynamic new weight – their reliable faces and strong endorsements go beyond the domain of well-known media figures and big-time celebrities.

There are people on the internet who have built a community who engage with them regularly and take their recommendations seriously. To give you an edge in planning your next move on social media, we have written this guide to walk you through important considerations when working with influencers.

Here’s how you can leverage online influencers in Dubai –

Choose an Influencer with a Relevant Audience

Every social media influencer attracts a different crowd of people, and as the saying goes – there is no one-size-fits-all rule. So, it is important to pick the influencers that suit your business needs. Your brand must align with the type of content they create. 

For example, if you have a beauty brand, then look for influencers who create beauty and lifestyle content – this is because their audience would love to know about your products and would most probably buy them. 

Look at their Profile and Content Engagement

It is a sound practice to select the influencers based on their engagement rates. As you know today, followers can be bought – so keeping an eye on the engagement is one of the most crucial things you must do before picking the influencers. The influencer needs to have a strong relationship with their audience – this helps in ensuring your brand is really reaching out to real people – not bots.

Gap the Bridge Between Your Brand and the Influencer’s Tone

While some influencers have their own way of working, which means they create their script, direct their video, and work independently, some of them also work under the strict guidelines of the company’s script. 

Whatever you choose, do not forget to gap the bridge between your brand and the influencer’s tone of voice (TOV). This means your brand should look perfectly natural in the influencer’s content, which complements your brand voice. So, while you are selecting an influencer, be sure to share your brand and product details so that they have a clear idea of what your product is all about or what you do. 

Be Human While Talking to the Influencers

Influencers are not marketing experts. Keep your jargon and technical words aside and reach out to them like an ordinary person – while keeping your business ethics in mind. You must write to them as yourself – not your brand. This forms a personal connection between you and the influencer. 

Thus, it helps in building rapport and trust, which results in a positive reply from the influencer of your choice. 

Track Your Results

The best way to do influencer marketing is – to think of each of their posts as your own because they will be about your brand and product, right? 

It helps in properly tracking the influencer marketing campaign. Instagram understands the concept of tracking performance well and has come up with a sponsored post tag, which allows the brands to track the post’s performance. In addition, you can also ask them for their views and insights on how their posts perform – which helps you adjust your campaign accordingly. 

Social media marketing is evolving – and so is B2C marketing. If you are wondering how to pick the right online influencers in Dubai, One Hub is ready to lend you a hand and help you find the right one fit for your brand.