Ramadan Influencer Campaigns in Saudi Arabia
Ramadan is the most important marketing season of the year in Saudi Arabia. Social media use rises, family time increases, gifting peaks and consumers make many of their biggest purchases of the year. Ramadan 2027 is expected to begin around 8 February 2027, subject to moon sighting, which means planning needs to start now. OneHub helps brands plan Ramadan 2027 in KSA with licensed creator line-ups, Snapchat and TikTok formats, gifting campaigns and Eid follow-through. To secure the best creators, book before December.
Why Ramadan matters so much in Saudi Arabia
During Ramadan, daily routines change. People spend more time at home with family, stay up later, watch more content and shop for Iftar, Suhoor, gifts and Eid outfits. Industry research cited by Kolsquare suggests 72% of consumers see social media as the most effective ad channel during Ramadan. For brands, this is the moment to build emotional connection and drive sales at the same time.
Why you should book before December
The best Saudi creators are booked months in advance for Ramadan. Waiting until January often means higher rates, limited availability and rushed content. Booking before December gives you:
- first choice of top creators
- better rates and package deals
- time to plan content calendars and approvals
- product seeding before the season starts
- coordinated Eid follow-through
Ramadan creator line-ups
We build line-ups across tiers and niches:
- Family and parenting creators: Iftar gatherings, family routines and gifting
- Food creators: recipes, Iftar spreads, restaurant visits and Suhoor content; see food influencer marketing in Saudi Arabia
- Beauty and fragrance creators: Eid looks, oud and gift sets; see beauty influencer marketing in Saudi Arabia
- Fashion creators: Ramadan and Eid outfits, abayas and jalabiyas; see fashion influencer marketing in Saudi Arabia
- Comedy and storytelling creators: Ramadan series and light-hearted family content
- Charity and community voices: giving campaigns and social initiatives
Every Saudi creator holds a valid Mawthooq licence. See our guide to Mawthooq-licensed influencers.
Snapchat formats for Ramadan
Snapchat is central to Ramadan in Saudi Arabia. Creators share daily Iftar preparations, family moments, evening outings and shopping trips. Formats that work include:
- daily Ramadan diaries featuring your product naturally
- Iftar and Suhoor recipes using your ingredients
- evening restaurant and café visits
- gift-shopping trips and unboxings
- exclusive Ramadan codes
See our Snapchat influencer marketing in Saudi Arabia page.
TikTok formats for Ramadan
TikTok is ideal for short Ramadan recipes, Eid outfit inspiration, comedy skits about Ramadan habits, countdowns to Eid and TikTok Shop gift bundles. See our TikTok influencer marketing in Saudi Arabia page.
Ramadan gifting campaigns
Gifting is a huge part of Ramadan and Eid. We run seeding campaigns where creators receive beautifully packaged products, share unboxing moments and include your brand in their gift guides. This is especially effective for perfume, dates, chocolates, beauty and home brands. See our gourmet and gifting influencer marketing page.
Cultural sensitivity
Ramadan content must be respectful. Our native Arabic-speaking team reviews every brief and script to make sure content reflects the spirit of the month, avoids inappropriate humour or imagery and respects fasting hours, prayer times and family values. Timing matters too: content usually performs best after Iftar and late into the night.
The Ramadan campaign timeline
| Phase | Timing | Focus |
|---|---|---|
| Planning and booking | October–December 2026 | Creator line-up, budgets, content plan |
| Seeding | January 2027 | Product delivery and briefs |
| Pre-Ramadan | Late January–early February | Countdown and preparation content |
| Ramadan | From around 8 February | Daily content, Iftar, gifting, offers |
| Last ten nights | Late Ramadan | Eid shopping, gifts and outfits |
| Eid al-Fitr | Around 9–10 March 2027 | Celebrations, thank-you content and final offers |
Eid follow-through
Ramadan campaigns should not stop on the last day. Eid al-Fitr is a major shopping and celebration moment, and creators can carry your brand into Eid with outfit reveals, gift openings and family celebrations. See our Eid influencer campaign page.
Measuring Ramadan results
We track reach, views, engagement, link clicks, code redemptions, sales and cost per result, with daily monitoring during the month so we can adjust quickly.
Plan your Ramadan 2027 campaign now
For UAE campaigns, see our Ramadan influencer campaign UAE page. For Saudi Arabia, tell us your products, budget and goals, and we will propose a licensed creator line-up. Book your Ramadan 2027 campaign.
OneHub is the Trusted Influencer Marketing Agency Across the UAE & GCC
The most successful influencers don’t partner with just any agency. They work with teams that value professionalism, clear communication and long-term relationships. At OneHub, we connect brands with carefully vetted influencers who create authentic content that builds trust, increases engagement and delivers measurable business results.
Over the years, we’ve built a strong network of creators across the UAE and the GCC region. From nano and micro influencers to macro creators and celebrities, we help brands launch strategic campaigns that reach the right audience, strengthen brand awareness and generate real ROI through data-driven influencer marketing.
Frequently asked questions
When does Ramadan 2027 start?
Ramadan 2027 is expected to begin around 8 February 2027, subject to official moon sighting.
When should brands book Ramadan influencers in Saudi Arabia?
Ideally before December, as top Saudi creators are booked months ahead of Ramadan.
Which platforms work best during Ramadan in KSA?
Snapchat and TikTok are the strongest, with Instagram and YouTube for specific categories.
Do Ramadan creators need a Mawthooq licence?
Yes. Creators publishing paid advertising for Saudi audiences need a valid Mawthooq licence.
What type of content works best during Ramadan?
Family moments, Iftar recipes, gifting, Eid outfits and respectful storytelling perform best.
Should Ramadan campaigns continue into Eid?
Yes. Eid al-Fitr is a major shopping and celebration moment, so we plan Eid follow-through content.
