Micro-Influencers vs. Celebrities: Why UAE Fashion Brands Are Switching in 2026
For years, the playbook for fashion marketing in the UAE looked the same: sign a celebrity or a mega-influencer, get one glossy post, hope it moves the needle. In 2026, that playbook is being quietly rewritten. Brands from independent Dubai labels to established GCC retailers are shifting a growing share of their budgets toward micro-influencers […]