CASE STUDY - Swiss Arabian Perfumes × OneHub

Eternal Heritage

O N E H U B × S W I S S A R A B I A N P E R F U M E S
Eid Gifting Campaign 2025

Swiss Arabian Perfumes

CLIENT

UAE, KSA, Qatar

MARKET

5 weeks

TIMELINE

01 — T H E B R I E F

Fifty years of heritage, made for a new generation

Swiss Arabian Perfumes the UAE’s first perfume manufacturer, founded in
Sharjah in 1974 wanted to bring its heritage fragrance collections into Eid
gifting baskets for a younger Gulf audience. The mandate: make five
decades of craftsmanship feel current, without losing the founding story
that built the brand.

ONEHUB ROLE

Influencer strategy, creator management, content production

CLIENT: Swiss Arabian Perfumes

CAMPAIGNS: “Eternal Heritage”

SEASON: Eid al-Fitr gifting season

TIMELINE: 5 weeks (pre-Eid ramp-up)

MARKETS: UAE, Saudi Arabia, Qatar

TOTAL BUDGET (EST.): AED 300,000 – 450,000

02 — S T R A T E G Y

Heritage worn forward, not archived

AUDIENCE

Gulf nationals & residents, 22–40, across UAE, Saudi Arabia and Qatar

Gifting-led buyers — couples, family circles, and self-gifters shopping ahead of
Eid.

CHANNELS

Instagram Reels (primary) · TikTok (secondary)

UGC unboxing moments repurposed into paid social across all three
markets.

CONTENT PILLARS

1

The Gift of Heritage

Unboxing and gifting-moment content built around the Heritage Collection’s bottle design

2

50 Years, One Bottle

Founding-story content tying the brand’s 1974 Sharjah roots to family Eid rituals

3

Community Activation

An Eid majlis pop-up at the brand’s Sharjah flagship for press and creators

03 — C R E A T O R M I X

23 creators, three markets, one heritage story

All nine creators are micro-influencers — chosen for engagement and authenticity over raw follower count.

3

Macro creators

200K–500K followers

Beauty & lifestyle anchors – glossy, cinematic
gifting reels

12

Micro-creators

30K–100K followers

Beauty, fashion & home-lifestyle niches across all
three markets

8

Nano-creators

5K–25K followers

Local voices in UAE, KSA and Qatar for
authentic unboxing

04 — E X E C U T I O N

Five weeks, three markets, one majlis moment

23

creators activated over 5 weeks

~52

pieces of content (reels, stories, 2 collab posts)

1

Eid majlis pop-up at the Sharjah flagship

LAUNCH MOMENT

Eid majlis pop-up at the Sharjah flagship, timed to the campaign launch – giving creators and press a shared moment to
experience the collection and film organically.

C A M P A I G N R E S U L T S

The numbers

~3.4M

TOTAL REACH

~7.2M

TOTAL IMPRESSIONS

6.4%

AVG. ENGAGEMENT RATE

~2.3M

VIDEO VIEWS

~19,500

LINK CLICKS / STORE VISITS

~AED 1,250,000

EARNED MEDIA VALUE

OneHub is the Trusted Influencer Marketing Agency Across the UAE & GCC

The most successful influencers don’t partner with just any agency—they work with teams that value professionalism, clear communication, and long-term relationships. At OneHub, we connect brands with carefully vetted influencers who create authentic content that builds trust, increases engagement, and delivers measurable business results.

Over the years, we’ve built a strong network of creators across {Location} and the GCC region. From nano and micro influencers to macro creators and celebrities, we help brands launch strategic campaigns that reach the right audience, strengthen brand awareness, and generate real ROI through data-driven influencer marketing.