CASE STUDY - Swiss Arabian Perfumes × OneHub
Eternal Heritage
O N E H U B × S W I S S A R A B I A N P E R F U M E S
Eid Gifting Campaign 2025
Swiss Arabian Perfumes
CLIENT
UAE, KSA, Qatar
MARKET
5 weeks
TIMELINE
01 — T H E B R I E F
Fifty years of heritage, made for a new generation
Swiss Arabian Perfumes the UAE’s first perfume manufacturer, founded in
Sharjah in 1974 wanted to bring its heritage fragrance collections into Eid
gifting baskets for a younger Gulf audience. The mandate: make five
decades of craftsmanship feel current, without losing the founding story
that built the brand.
ONEHUB ROLE
Influencer strategy, creator management, content production
CLIENT: Swiss Arabian Perfumes
CAMPAIGNS: “Eternal Heritage”
SEASON: Eid al-Fitr gifting season
TIMELINE: 5 weeks (pre-Eid ramp-up)
MARKETS: UAE, Saudi Arabia, Qatar
TOTAL BUDGET (EST.): AED 300,000 – 450,000
02 — S T R A T E G Y
Heritage worn forward, not archived
AUDIENCE
Gulf nationals & residents, 22–40, across UAE, Saudi Arabia and Qatar
Gifting-led buyers — couples, family circles, and self-gifters shopping ahead of
Eid.
CHANNELS
Instagram Reels (primary) · TikTok (secondary)
UGC unboxing moments repurposed into paid social across all three
markets.
CONTENT PILLARS
1
The Gift of Heritage
Unboxing and gifting-moment content built around the Heritage Collection’s bottle design
2
50 Years, One Bottle
Founding-story content tying the brand’s 1974 Sharjah roots to family Eid rituals
3
Community Activation
An Eid majlis pop-up at the brand’s Sharjah flagship for press and creators
03 — C R E A T O R M I X
23 creators, three markets, one heritage story
All nine creators are micro-influencers — chosen for engagement and authenticity over raw follower count.
3
Macro creators
200K–500K followers
Beauty & lifestyle anchors – glossy, cinematic
gifting reels
12
Micro-creators
30K–100K followers
Beauty, fashion & home-lifestyle niches across all
three markets
8
Nano-creators
5K–25K followers
Local voices in UAE, KSA and Qatar for
authentic unboxing
04 — E X E C U T I O N
Five weeks, three markets, one majlis moment
23
creators activated over 5 weeks
~52
pieces of content (reels, stories, 2 collab posts)
1
Eid majlis pop-up at the Sharjah flagship
LAUNCH MOMENT
Eid majlis pop-up at the Sharjah flagship, timed to the campaign launch – giving creators and press a shared moment to
experience the collection and film organically.