CASE STUDY - TOEFL × OneHub

Six Months of Micro-Influence

ONEHUB × TOEFL
Multi-Campaign Micro-Influencer Partnership February 2026 to Present

TOEFL

CLIENT

9 micro-influencers

CREATORS

4 to date

CAMPAIGNS

AED 250,000–300,000

TOTAL BUDGET

THE BRIEF

Authentic voices, not just reach

Since February 2026, OneHub has partnered with TOEFL to build test-prep awareness and engagement among Arabic-speaking students through a series of micro-influencer campaigns. Rather than chasing follower counts, the approach leans on smaller, highly-engaged creators from UAE dance culture to a Yemen-based live Q&A to make English test prep feel personal and relatable.

ONEHUB ROLE

Influencer strategy, creator management, content production

CLIENT: TOEFL

PARTNERSHIP START: February 2026

CAMPAIGNS TO DATE: 4

TOTAL CREATORS: 9 micro-influencers

MARKETS: UAE Based, Yemen, Arabic

TOTAL BUDGET (EST.): AED 250,000 – 300,000 since February

CAMPAIGNS TO DATE

Four campaigns, four different formats

Dance Competition

3 micro-influencers · UAE

Content tying TOEFL prep confidence to a trending UAE dance-competition moment.

7 Days of English

3 micro-influencers · UAE

A 7-day daily content series walking followers through what to expect on the TOEFL test.

Live Q&A

1 micro-influencer · Yemen

A TOEFL-awareness live-stream Q&A session hosted by a Yemen-based creator.

Plot Twist

2 micro-influencers · Arabic UAE

Comedic “plot twist” skits from two Arabic-language creators, framed around learning English.

CREATOR MIX

9 micro-influencers, three markets, one voice

All nine creators are micro-influencers — chosen for engagement and authenticity over raw follower count.

6

UAE creators

Campaigns 01 & 02

Dance-competition tie-in and the 7-day English test series

1

Yemen creator

Campaign 03

Live-stream Q&A driving TOEFL awareness

2

Arabic creators

Campaign 04

Arabic-language comedy content around learning English

PERFORMANCE BY CAMPAIGN

Engagement and budget, campaign by campaign

Budget covers creator fees + content production; excludes paid media boosting.

CAMPAIGN	CREATORS	ENGAGEMENT	BUDGET
TOTAL		6.3% avg	AED 250,000–300,000
01 — Dance Competition	3 micro · UAE	4.5%	AED 70,000
02 — 7 Days of English	3 micro · UAE	5.3%	AED 90,000
03 — Live Q&A	1 micro · Yemen	7.1%	AED 35,000
04 — Plot Twist	2 micro · Arabic	8.2%	AED 80,000

MOMENTUM SO FAR

Six months in numbers

Budget covers creator fees + content production; excludes paid media boosting.

4

CAMPAIGNS COMPLETED

9

MICRO-INFLUENCERS ACTIVATED

3

MARKETS REACHED (UAE, YEMEN, ARABIC)

6.3%

AVG. ENGAGEMENT RATE

AED 250K–300K

TOTAL BUDGET INVESTED

6 months.

PARTNERSHIP LENGTH (FEB–AUG 2026)

OneHub is the Trusted Influencer Marketing Agency Across the UAE & GCC

The most successful influencers don’t partner with just any agency—they work with teams that value professionalism, clear communication, and long-term relationships. At OneHub, we connect brands with carefully vetted influencers who create authentic content that builds trust, increases engagement, and delivers measurable business results.

Over the years, we’ve built a strong network of creators across {Location} and the GCC region. From nano and micro influencers to macro creators and celebrities, we help brands launch strategic campaigns that reach the right audience, strengthen brand awareness, and generate real ROI through data-driven influencer marketing.