A GITEX stand takes months to plan and four expo days to deliver. The exhibitors who get the most from it treat marketing as three separate jobs: filling the diary before the show, capturing attention during it and converting interest afterwards. This GITEX 2026 exhibitor marketing checklist covers all three, with event planning, creator logistics and lead-generation measurement in one place. GITEX GLOBAL 2026 runs from 7 to 11 December at Dubai Exhibition Centre, Expo City Dubai.
Key dates for your plan
| Period | What to do |
| Now to the end of October | Set goals, budget and messages. Brief creators. |
| November | Publish pre-event content and book meetings. |
| 1 to 6 December | Confirm passes, schedules and equipment. |
| 7 December | GITEX Summit. Executive content and announcements. |
| 8 to 11 December | Expo days. Demonstrations, interviews and daily content. |
| From 12 December | Follow up leads, publish edited content and report. |
Copy this list into your project tool and give every line an owner.
Before the event: now to 6 December
Most meetings are won before the doors open, so this is the longest part of the list.
Event planning
Define one main goal: meetings, a launch, partners or investors.
Set a target number of qualified meetings.
Agree three key messages and any claims that need approval.
Create a landing page or booking link for stand meetings.
Note your hall, stand number and a simple route from the entrance.
Creator logistics
Shortlist creators by audience, not follower count. Our guide to B2B vs B2C tech influencers helps you choose.
Sign agreements that cover deliverables, disclosure and usage rights.
Arrange the passes each creator needs under the organiser’s rules.
Share a filming schedule built around your demonstrations.
Publish GITEX 2026 booth promotion posts with a clear call to action.
Lead-generation setup
GITEX lead generation starts with tracking. Set it up before the first post goes live.
Give each creator a tracked link or code.
Set up conversion tracking for bookings and form submissions.
Decide how stand staff will record where each visitor came from.
Agree who follows up each lead and how quickly.
During the event: 7 to 11 December
On the stand
Brief staff each morning on the day’s creators and demonstrations.
Keep a spokesperson free at the agreed times.
Reserve a quiet corner or a microphone for interviews.
Creator content
Film a stand walkthrough on the first expo day.
Record at least one executive interview and one product demonstration.
Approve and publish highlights the same day.
Capture content in English and Arabic. Our Arabic influencer marketing in Dubai service can help.
Lead capture
Log every visitor and tag those referred by a creator.
Note the product each lead asked about.
Send a thank-you message with a booking link the same day.
After the event: from 12 December
Content
☐ Publish a recap video within a week.
☐ Release edited interviews and explainers over the following weeks.
☐ Promote the best creator posts through influencer whitelisting.
Leads
☐ Contact every qualified lead within two working days.
☐ Send relevant videos to prospects who asked for more detail.
Reporting
☐ Compare results with the targets you set before the show.
☐ Review which creators and formats produced meetings.
☐ Record lessons for your next exhibition.
What to measure: a simple GITEX scorecard
| Stage | Metric | How to track it |
| Before | Meetings booked | Booking link and tracked creator links |
| Before | Reach among target job titles | Platform analytics from each creator |
| During | Stand visits from creators | Staff log and creator codes |
| During | Demonstrations given | Stand log |
| After | Qualified leads and proposals sent | CRM |
| After | Cost per qualified lead | Total spend divided by qualified leads |
Pick three or four of these measures and agree them with your sales team before the show. A short scorecard that everyone understands is more useful than a long report nobody reads. Our influencer analytics service reports these numbers for creator campaigns.
5 items exhibitors forget
1. Creator access. Passes take time to arrange, so start early.
2. Usage rights. Without them, you cannot reuse the content in adverts.
3. Sound and power. A noisy hall can ruin an interview.
4. Arabic content. Many Gulf decision-makers prefer it.
5. Follow-up ownership. Leads go cold when nobody is responsible for them.
How OneHub helps with GITEX exhibitor marketing
OneHub is a Dubai influencer marketing agency that handles the creator side of this checklist: shortlists, contracts, on-site coordination and reporting.
- Services and timings are on our GITEX 2026 influencer marketing agency page.
- For enterprise audiences, see our B2B influencer marketing agency in Dubai and LinkedIn thought leaders in the UAE pages.
- For other shows, see exhibition influencer marketing in Dubai.
- New to the subject? Read how technology brands can use influencer marketing at GITEX Global 2026.
To plan your stand, request a free quote, email info@onehub.ae or call +971 52 406 3000.
OneHub is an independent agency and is not affiliated with GITEX GLOBAL or its organisers.
Frequently Asked Questions
When should GITEX exhibitors start their marketing?
Start as soon as your stand is confirmed, and no later than October. Pre-event content and meeting invitations need several weeks to reach buyers. The final week before the show should be for confirmations, not planning.
How many meetings should we aim to book before GITEX?
There is no single number. Base the target on how many staff you have on the stand and how many meeting slots each can hold per day. Booking a share of those slots in advance gives the team a full diary from the first morning.
What should we do in the week after GITEX?
Contact every qualified lead, publish a recap video and send prospects the content that answers their questions. Then compare your results with the targets you set before the show.
Do we need influencers for GITEX exhibitor marketing?
Not always. Creators add most value when you need to reach specific buyers before the show, explain a complex product or produce content you can reuse. If those are your goals, two or three well-matched creators are usually enough.