OneHub runs influencer campaigns for malls and shopping centres across Dubai and the UAE. From store openings and seasonal decorations to DSF, Ramadan, Diwali and National Day activations, we bring creators who turn events into footfall.
Why malls work with creators
Malls compete for weekend visits with every other attraction in the city. Creators give shoppers a reason to come: a new opening, an event, a festive display or a limited offer, shown by someone they already follow. Short-form video makes a mall feel like a destination, not just a place to shop.
Campaigns we run for malls
- Seasonal activations: DSF, Ramadan, Eid, Diwali, National Day, Christmas and Pink October
- Store and restaurant openings: creator previews and opening-day coverage
- Events and entertainment: concerts, kids’ shows, art installations and pop-ups
- Shop-and-win and loyalty drives: creator-led promotions with tracked codes
- Tenant campaigns: group content featuring multiple brands in the mall
The mall marketing calendar
| Season | Opportunity |
|---|---|
| October | Pink October screenings and pink activations |
| October–November | Diwali, White Friday |
| December | UAE National Day, Christmas and New Year |
| December–January | Dubai Shopping Festival |
| Ramadan and Eid | Ramadan nights, iftar and Eid shopping |
| Summer | Dubai Summer Surprises and indoor family activities |
Creator mix for malls
- Family and parenting creators for weekend and kids’ events
- Fashion and beauty creators for retail and openings
- Food creators for dining and food-hall launches
- Arabic-speaking and community creators for local reach
How we measure success
- Event attendance and footfall during campaign dates
- Redemptions of creator codes and shop-and-win entries
- Reach, views and saves by creator
- Content you can reuse on the mall’s own channels
Related services
- Dubai Shopping Festival influencer marketing
- Event management and brand activations
- Content production and event videography
- CSR and cause-marketing campaigns
Frequently asked questions
Can creators help increase mall footfall?
Yes. Event previews, opening-day content and limited offers shared by local creators give people a specific reason to visit, and tracked codes show who came because of the campaign.
Which creators work best for malls?
A mix of family, fashion, food and lifestyle creators who live near the mall usually performs best, because their followers can visit easily.
Can you cover tenant brands as well as the mall?
Yes. We often build group content that features several tenants, which helps the mall and its retailers at the same time.
How early should a mall plan a seasonal campaign?
Six weeks before the event is ideal, especially for busy periods such as DSF, Ramadan and National Day.