Back to School, Back to Campus: How Brands Win the Season in the UAE and Gulf
Every August and September, something predictable happens across the UAE and the wider Gulf: a wave of spending kicks in around two very different audiences — parents preparing younger kids for a new school year, and students heading off to university for the first time or returning to campus life. Both moments carry real commercial […]
How Influencer Marketing Is Reshaping Dubai’s Hotel and Restaurant Industry
Walk into any buzzworthy Dubai restaurant on a Thursday night and you’ll spot it within minutes: a table set not for a meal, but for a moment. A ring light angled just so. A plated dessert waiting for its close-up. This isn’t an accident—it’s a marketing channel, and it’s become one of the most powerful […]