OneHub runs influencer gifting and PR seeding campaigns across Dubai, the UAE and the GCC. We find the right creators, ship your PR boxes, follow up personally and track every unboxing, Story and post, so your product gets talked about without a paid post for every creator.
What is influencer gifting and PR seeding?
Seeding means sending your product to carefully chosen creators with no guaranteed post. Creators who love it share it naturally, which looks authentic and costs far less than paid collaborations. Paid gifting adds an agreed post or Story for a fee.
When seeding works best
- Launching a new perfume, skincare, beauty or food product
- Seasonal moments such as Ramadan, Eid, Diwali and White Friday
- Building a pool of creators to pick paid partners from
- Generating UGC you can reuse with permission
What we handle
- Creator shortlist of 20 to 200 nano and micro creators, filtered by audience and niche
- PR box concept, personalised notes and packaging guidance
- Address collection, delivery tracking and follow-up
- Optional paid tier for guaranteed posts and usage rights
- Report on posts, Stories, reach, engagement and best-performing creators
Seeding vs paid collaborations
| Seeding (gifting only) | Paid collaboration | |
|---|---|---|
| Cost | Product and shipping | Creator fee plus product |
| Post guaranteed? | No | Yes |
| Authenticity | Very high | High |
| Best for | Launches, awareness, finding partners | Guaranteed reach, sales pushes |
Proven in fragrance and beauty
Our Swiss Arabian Perfumes Eid gifting campaign ran for five weeks across the UAE, Saudi Arabia and Qatar. Explore more on our case studies page.
Related services
- Fragrance brand influencer marketing
- Beauty influencer marketing UAE
- UGC creators in Dubai
- How much influencers charge in the UAE
Frequently asked questions
Do influencers have to post gifted products?
No. Pure seeding has no posting obligation, which keeps content authentic. If you need guaranteed posts, we add a paid tier with agreed deliverables.
How many creators should we seed?
For a launch, 30 to 100 nano and micro creators is a good start. How many share depends on product and creator fit, which is why careful shortlisting matters.
Do gifted posts need to be disclosed?
Yes. Gifted content should be clearly disclosed, and creators promoting brands in the UAE need a UAE Media Council advertiser permit.
Can you ship PR boxes across the GCC?
Yes. We coordinate delivery to creators in the UAE, Saudi Arabia, Qatar, Bahrain and Oman.
